Use promotion in Facebook, Instagram, YouTube, Twitter to reach your potential users. Partner programs
Sign partner agreements with other services, equipment vendors (STBs, SmartTVs). If you negotiate about putting your application in basic software of TV box, or a TV Smart (at least in one specific region), consider that you have already received the multiple growth of the views of your content. PPC advertizing
In case of right setup of PPC advertizing, it may become one of the most effective online promotion channels. At the same time this channel has the detailed analytics that allowing tracking efficiency of your advertizing and making necessary changes in your ad campaign. Your OTT platform
Your OTT service is one of the main instruments of advertizing.
Development of In-App of conversion is especially important when you use the model other than model of subscriptions. Learn more in "flow" section. Mailing
Collect email base and send newsletters. It is a good tool that lets you remind regularly about your service, informing about special offers,and updates in you content base. Some popular tools that can make Email Marketing easier are Mailchimp, Constant Contact, Campaigner, GetResponse, AWeber, Pinpointe, VerticalResponse, etc. Your OTT platform
Your OTT service is your key instruments of keeping existing and engaging new users.
The elaboration of In-app conversions is especially important when you use the model other than subscription model. Mailing
Collect the email base and send newsletters. It is an excellent tool that lets you remind regularly about your service, inform about special offers, and updates in you content base. Some popular tools that can make Email Marketing easier are Mailchimp, Constant Contact, Campaigner, GetResponse, AWeber, Pinpointe, VerticalResponse, etc. Exhibitions
You shouldn't forget about an opportunity of presenting OTT service to consumers at your own stand. There are exhibitions such as CES, CeBIT, IFA, made for presentations of media products and consumer electronics . E.g. services like Netflix regularly make large announcements on such events. You can demonstrate the interface for visitors, give them demo accounts, grant gifts – making everything that you were remembered. Besides, communication with your employees may increase loyalty of your audience. Print media
In spite of the fact that you are an online project, you can and should use not only online, but offline marketing channels well. Though the share of traditional printing media steadily decreases, still there is a big mass of the people getting information from newspapers and magazines. Thus you need to analyze each source separately. For example, if you do OTT service for auto enthusiasts, it is quite probable that your target audience reads automobile magazines. Thus advertising in such magazines will be effecient. Outdoor advertising: posters, billboards
Outdoor advertising is still efficient, and it is used by many OTT services. You can advertise your service in places that gather lots of people, e.g. on highways or in residential quarters. TV
The number of households with a TV grows annually (https://www.statista.com/statistics/268695/number-of-tv-households-worldwide/
), and the television remains the important channel of communication with your audience. However you shouldn't forget about the high cost of such advertizing therefore it is important to count its efficiency. Sponsorship
Sponsorship increases brand recognition and helps to attract new audience. Sponsorship of event which belong to scope of your service is especially effective. You can become a sponsor of extreme sport, combat sports, music festivals. Referral program
The referral program works – it is an effective instrument of marketing which allows increasing the amount of your audience quickly. The sense of referral program is the provision of bonuses to the current subscribers for attraction of new. Free subscription periods, discounts, or cash bonuses can serve as bonuses. Do not forget about analytics
When choosing communication channels with clients do not forget about the main thing – analytics and ROI.